Carl Daikeler is the founder of BeachBody, which is a fitness company that sells its products directly to consumers. Since 1998, it has expanded its customer base to roughly two million users in the United States and beyond. Let’s take a closer look at why BeachBody has been so successful and what Carl Daikeler does when he isn’t running his company.
Why Has BeachBody Been So Successful?
BeachBody has been successful in part because Daikeler will not allow products to be released unless he would be willing to use them himself. The company has also been a hit with consumers because it allows them to become members of a community. When they are feeling sad or unmotivated, they can connect with other users to get the encouragement that they need to continue toward their wellness goals.
Finally, the firm has been successful because it is accessible to everyone. In most cases, all you need to complete a BeachBody exercise program are basic weights and another room to move around without hitting anything.
What Inspired Carl Daikeler To Be an Entrepreneur?
While in college, Daikeler realized that he didn’t want to be someone who talked about what others did during the day. Instead, he wanted to be the one that everyone else was talking about. Therefore, he abandoned his dream of being a journalist in favor of starting his own company. It’s worth noting that his parents and grandparents also had entrepreneurial backgrounds, and this likely helped to stoke his desire to run his own company.
What Does Carl Daikeler Do Outside of Running BeachBody?
When he isn’t running BeachBody, Daikeler is likely writing screenplays or engaging in charitable activities. Two of his plays have won Tony awards, and he has donated more than $10 million to various causes throughout the state of California.