One thing that is lacking in the digital publishing industry is expertise. Ross Levinsohn has brought that expertise to every company he has worked with, and now he is bringing it to Maven. He understands the evolution of the industry, and he can bring that knowledge to help other companies know what they need to do. He understands how the industry might evolve, as this is something he has been doing for many decades. On top of that, he realizes that monetization is a crucial component of every digital business. Most companies don’t make enough from advertising, and they end up going out of business. To stop that from happening, they need a new way of getting revenue without resorting to anything extreme.
Understanding Finance and Technology
The significant advantage that Ross Levinsohn has is his knowledge of technology and finance. Many companies focus too much on one or the other, and they miss out on opportunities because of that. He can focus on both simultaneously, and that knowledge has brought him many rewards in the past. It is why his current company is growing strong, and he is finding new and excellent ways to improve things further. Many of the problems in the industry will only be solved by new technology, and this is something he is working towards bringing.
Giving Maven New Life
One thing that Ross is proud of is how he has taken Maven to new heights. This is a technology company, but he has added the financial stability that every company needs to grow and be strong. He has worked diligently to ensure that this is a feature that the company can be proud of. It is why they are working on new technological innovations to ensure that the industry goes to a new level. He is doing that by offering solutions to enable digital publishers to get more revenue from the people who already visit their website. These analytics tools are what Ross Levinsohn thinks will move the industry to a new level. He also thinks the same thing of various advertising toolkits.