As a customer, what are some of the things that are most important to you when it comes to your delivery service? There is certainly the expectation that the package should arrive. Beyond those basic needs though, sincere thought has gone into the experience as a whole. As options for new services expand, customers are becoming more focused on what they need from them. Delivery has become a major part of daily life and it’s beginning to require a different type of care than that of the bigger corporations typically tasked with such matters.
Caribou has entered the scene with a seemly simple model that is tailored towards better customer service and faster delivery. They offer multiple ways to ship with both foreign and domestic routes as well as a few freight options that customers shipping large items might enjoy. The secret to their model is communication. Communication is the best way to earn trust with a customer while still maintaining the speed and accuracy of typical delivery services.
Caribou does this communication in multiple ways but the most exciting and recent way that they are delivering on this promise to the consumer is through the use of driver tracking. Driver tracking is more than just knowing where packages are at different delivery stations, it’s an experience all its own. After the package goes out for delivery, it sends a ping that lets the customer know where the driver is and when to expect their packages. This system works well for the driver too as it takes their route and compresses it to the most efficient one, passing the savings in time onto the customer and ensuring prompt delivery.
When the company was first co-founded by businessman Scott Dylan he carried with him a hope that Caribou would one day define itself in the industry through innovative solutions and customer-focused practices. It seems as though the company is already starting on a strong foot as they sprint out of the gate following their competition closely. As Caribou continues to expand, customers will continue to see growth in their offered services as the company continues to push its limits towards genuine growth.