Eterneva was established in 2016 by two partners, Adelle Archer and Garrett Ozar. It majors in developing diamonds from the ashes of cremated loved ones to lessen grieving partners and family. It’s among the first movers in its line of work and has enjoyed tremendous growth. Previously, people have been mourning their loved ones without meaningful symbolic ways of honoring the departed members. Therefore, Archer saw the opportunity to establish a business to cover this gap.
The production of these diamonds begins with the close members sending the ashes of a deceased to the company. Workers then start the manufacturing while offering frequent updates of their work-in-progress. The final diamonds are ready for collection within seven to ten months.
The success of Eterneva has been based on people’s acceptance of its role. It has amassed funding, thus growing its staff from two founders to currently seventeen employees. Over the last year, different partners have contributed over $1.2 million, enabling the firm’s expansion.
Eterneva recently acquired $3 million in funding to increment its growth. This funding is meant to increase its production capacity by building a larger facility. The increased expansion is targeted to increase the number of diamonds produced to approximately seventy-five annually. The main partners for the funding included NextCoast, Springdale, SoGal, and Castle Island.
The COVID-19 pandemic has also changed how people perceive and appreciate death. The virus has resulted in a change in standard norms surrounding these issues. For instance, people sometimes aren’t permitted to attend the funerals of their loved ones. Such circumstances have only resulted in more demand for the diamonds as they are seen as the only methods to honor loved ones. It has also resulted in more partnerships with other establishments, such as funeral homes and crematoriums, to increase people’s memories of their loved ones.