In February 2018, the 50th birthday of Roc Nation president OG Juan topped the headlines. About OG Juan, he celebrated his 50th birthday with those closest to him- the entire Roc Nation crew. The whole New York City bash led to a massive $ 100K splurge, leaving many to wonder who warranted the bill.
Annals of Juan Perez and Jay Z
The relationship between OG Juan and Jay Z began in 1996 through an introduction from Kareem Burke “Biggs.” At the time, Jay Z was directing Roc-A-Fella, which he launched in 1995. The purpose of the Def Jam Recordings branch was to serve as a self-supporting outlet in preparation for Jay Z first album. The partnership between the two saw Juan studio management between the late- 90’s and early ‘00s. In 2005, OG Juan became president to Jay Z record label Roc-La-Familia.
In 2003, the influential duo ventured into nightlife and sports. They opened lounges and sports bars in NYC. First in NY was the 40/40 club. Later, the lounge extended to hotspots like Atlanta, Las Vegas, Brooklyn’s Barclays Center, and Atlantic City. The 40/40 club became a sports and music breeding ground. As a result, Roc Nation Sports emerged in the spring of 2013.
Roc Nation Family
Success garnered by the pair crosses over familial lines. Perez’ wife acts as president-COO of Roc Nation. In 2018, Desiree Perez saved ‘Made in America’ future. She single-handedly restored the annual Philadelphia music festival founded by Jay in 2012. Both the Carter’s and the Perez’ are great friends. This explains why Hova splurged $113,000 for his closest friend birthday occasion.Fifty-year-old Juan engagement in the music and production paved the way for the dual friendship. The duo partnership revolves around the pair’s interest- sports, music, and entertainment. As long as Jay remains on a top business, Perez remains close behind him.